Here are your three main options for the first leap into the newest virtual reality headset movement: Oculus Rift ($600), HTC/Valve ($800), or Playstation VR ($400). Only one of these has the most AAA games available at launch, console ready coordination, and experience in the video game market exceeding the others, not to mention the cheapest price point.
You guessed it, the PSVR headset turned heads today with its shocking announcement of a price point at the market beating $400 mark. While many will have issues with the price point (I am not arguing for or against it as a good deal), what cannot be argued is that it is significantly cheaper than the other two options
Often when companies make something cheaper it means one of two things, either they used cheaper quality work, or they are dropping their percentage of profit in hopes of dominating the market. One example of when the latter of these two options worked was with another of these companies listed above. You guessed it, the answer again is Sony’s Playstation. At launch Sony lowballed the price of the Xbox One by a price of $400 compared to $500.
While I would love to give Sony credit for coming up with such a brilliant plan for beating out Xbox in the price cut, I believe we could look no further back than the launch of the PS3 to see where Sony might have learned their lesson. With the $600 price point on the PS3 at release, Sony put itself in a hole that they never really grew out of in the last generation slugfest between the PS3 and the Xbox 360. Since release PS4 has outsold Xbox One 2:1! That’s an amazing accomplishment in any market, but especially one as competitive as the video game wars.
Sony is taking what seems to be the same model for success they used in their most recent battle with Microsoft to the VR competition by releasing a competitive product at a drastically lower price in hopes that selling more units will allow them to dominate the market and keep prices higher for longer. How it will work is yet to be seen, but by all indications and reception today on social media outlets and news sites, it seems that PSVR has solid momentum from gamers and developers going into the release date this fall.