It’s no hyperbole to say that Nintendo’s Pokémon Go has taken the world by storm. It quickly became the most popular game in major territories such as the US, UK, EU and more and has been of great benefit to Nintendo thanks to climbing share prices. Nintendo last overtook Sony in 2014 but the latter’s release of the PS4 saw Sony overtake Nintendo. With the release of Pokémon Go, Nintendo have now overtaken their old rivals once again.
On Tuesday, after Japanese markets were closed on Monday for a national holiday, Nintendo’s shares surged by 12 per cent. That brings the grand total to 120%. Nintendo shares have increased by 120% since the release of Pokémon Go – that’s insane.
The release has added 2.5 trillion yen (£18 billion) to its value since then. The rise meant Nintendo’s market capitalization reached 4.5 trillion yen (£32bn), leading it to overtake Sony, whose value stands at 4.1 trillion yen.
— Bloomberg (@business) July 19, 2016