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THQ is Reborn as Nordic Games Rebrands to THQ Nordic

THQ-Nordic-Rebrand

It’s only been a few years since THQ shut their doors and sold off their IPs before declaring bankruptcy. Nordic Games acquired the rights to the brand andTHQ’s library of titles during that auction and they are now choosing to rebrand as THQ Nordic. This news comes right before the Gamescom game event in Cologne, Germany.

Founded in 2008, THQ Nordic is a global video game publisher and developer. Based in Vienna, Austria and Karlstad, Sweden with subsidiaries in Germany and the USA, THQ Nordic brands include Darksiders, MX vs. ATV, Red Faction and Titan Quest. THQ Nordic is meant to represent a core approach of doing much more than “owning” a highly competitive portfolio of IP. It revolves around cherishing them, and aligning them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve.

If you’ve been hoping to see some of THQ’s properties revived then you’ll be happy to read this press release that THQ Nordic provided.

As of now we have 23 game projects in development, 13 thereof have not yet been publicly announced, but are sure to be in the next months. Needless to say, the majority of these projects are based on former THQ owned IPs and franchises.

THQ Nordic represents a core approach of doing much more than “owning” a highly competitive portfolio of IP. We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve.

GamesBeat reached out to Wingefors to ask about why they decided to rebrand…

“We agree that the real value for consumers lies in individual game brands such as Darksiders, Red Faction and MX vs ATV. Since the acquisition, however, we’ve of course monitored the chatter surrounding these brands among consumers and media and the THQ name remains closely tied to those great gaming brands. On a personal note, having worked in the industry since 1993, I have a lot of respect for what THQ accomplished in the video game marketplace. Their licensed and eventually hardcore games portfolio provided a lot of fun to millions of players, including me.”

What THQ properties are you hoping to see the newly formed THQ Nordic bring back? Let us know by leaving a comment below.

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Charlie Oakley
Head writer and PR guy for @TGGamingReviews.
Business Inquries: charlieoakley@thisgengaming.co.uk
About the author

Charlie Oakley

Head writer and PR guy for @TGGamingReviews. Business Inquries: charlieoakley@thisgengaming.co.uk