Sony recently hosted their PlayStation Meeting where they announced the PS4 slim and PS4 Pro but the reception seems to be overwhelmingly negative towards the show. Consumer reaction, as well as professional reactions from journalists, have not been good and there’s currently a lot of confusion surrounding Sony’s messaging – so much so that it’s been drawing parallels with Microsoft’s 2013 messaging.
We all remember it, after all, how can we not. Microsoft’s messaging surrounding their new console the Xbox One in 2013 was in utter shambles. Poor messaging was at the core of the problem and it had an immeasurable effect on the years to come for Microsoft’s system. So, where are the similarities between that and Sony’s recent PlayStation meeting?
It looks a little bit like this:
You see, Sony’s messaging was, put frankly, rather useful surrounding the official announcements of the two new systems and this hasn’t gone unnoticed. Rather, almost all ends of the gaming media is criticising Sony’s strategy.
— Greg Miller (@GameOverGreggy) September 7, 2016
Even the Xbox Twitter account and select Xbox execs took some shots at Sony’s conference:
— Xbox UK (@xboxuk) September 7, 2016
You see, Sony’s PS4 Pro won’t support a 4K Blu-ray player and even the exact wording of the announcement was very surprising. Sony neglected to mention specific specs on stage – rather opting to reveal such info via the PlayStation blog. This, in particular, is a stark different to the bold move at the end of the Xbox E3 2016 show where they showed off Scorpio at the end.
The PlayStation Pro does not support 4K-capable UHD Blu-ray discs. Rather, the optical drive can only read DVDs and standard Blu-rays which is surprising since the cheaper Xbox One S supports this feature so surely that’s a much more attractive option for 4K sets. It can’t be denied, the Xbox One S, which itself launched only last month, supports 4K streaming video in addition to UHD 4K Blu-ray discs. And the Xbox One S is only $300 compared to Sony’s $400 PS4 Pro.
— KiWY (@iKiWYs) September 7, 2016
Sony’s biggest problem right now is when consumers are asking the question “Why should I upgrade to the Slim or the Pro?” The original 2013 PS4 is getting a patch for HDR so they have that covered but what selling point does that leave for the slim model? Of course, for people new to the PS4 ecosystem this might not be much of a problem but some current PS4 owners are slightly perplexed by Sony’s approach.
You don’t have to go far at all to see the jokes and complaints surrounding Sony’s conference. What’s even more shocking is that this is only a few weeks after their “E3 of Dreams” back at E3 2016. It’s hard to say just how bad this could be for Sony’s upcoming hardware but if Microsoft and the Xbox team found anything out back in 2013, it’s that bad messaging can do a significant amount of damage to a product.
What are your thoughts on Sony’s PlayStation Meeting? Let us know by leaving a comment below and get involved in the discussion!