The month of October is a pretty big month for Electronic Arts. Just a few days ago, EA and DICE released the newest Battlefield Installment, Battlefield 1. In about a week from this post, EA along with Respawn Entertainment will be releasing Titanfall 2. And just about a week after that, Activision and Infinity Ward will be releasing Call of Duty: Infinite Warfare and the Call of Duty 4: Modern Warfare Remaster bundled along with it. This is a pretty busy month or two for EA and the FPS genre as a whole. Is it a good thing for EA though?
The direct competitor for EA with these FPS titles is Activision and their huge franchise, Call of Duty. The Battlefield vs Call of Duty debate is one that happens every year when the two titles release, usually within a couple weeks from one another. This year EA is deciding to add another competitor in the mix with Titanfall 2. While this may mean EA has more opportunities to topple its rival, it could also hold back potential sales from each title in the opening weeks. With the state of the economy nowadays, many average gamers don’t have the luxury to buy a new $60 title every week. Some have to save for a while to even purchase one title.
While they may have intentions of saving up for another title, speaking from my own experience, in the process of saving up for that second title the funds sometimes ends up going to another new title that releases later and the original title we were saving for gets forgotten. This in turn could end up hurting the total sales of these titles by EA, simply because something new has come out while some gamers were trying to save for an older title.
Sales aren’t the only thing that could be hurt by EA releasing so many of the same genre titles close together with competitor titles. They could also harm the “rivalry” if indeed they look at Activision and the Call of Duty franchise as a rivalry. Looking at specifically Battlefield 1 vs Call of Duty, some gamers may forgo Battlefield 1 because they are more excited for Titanfall 2. Thus the potential first week sale for Battlefield 1 could be lost. Enough of these decisions pile up and while Titanfall 2 and Battlefield 1 together could outsell Call of Duty, their is a chance that the sales divided may mean neither title on its own outsells Call of Duty as well. This could lead to another problem for EA.
If the above series of events happens, then future potential sales could be affected as well. Late adopter gamers would see that maybe Battlefield 1 didn’t do as well as Call of Duty and thus not buy the title at all. Thus there are more sales of Battlefield 1 that could be lost. The same could be said for Titanfall 2 as well.
Another issue that could prove a challenge for EA is Titanfall 2 itself. The early tech tests that gamers got their hands on earlier this year was met with some negative feedback from the community. Based on this alone, many gamers could be put off from the Titanfall 2 release entirely. Thus, one of the titles EA may be banking on to help outsell Call of Duty may not perform as well as they may expect. If it is anything like the first Titanfall, there will be initial hype about the game, then it will die of rather quickly. I personally am excited for Titanfall 2, and still play the original on a somewhat regular basis, but it is clear that the game didn’t garner the attention of many gamers. Time will tell what happens to Titanfall 2.
In addition, Titanfall 2 is a brand new IP for the PS4 community. Unless gamers have both consoles at their disposal, then they will be experiencing the Titanfall series for the first time. This may make some PS4 players a bit cautious about taking on a new series, especially if they look at how Titanfall faired on Xbox One, and might end up just sticking with Call of Duty of Battlefield. This again would divide possible sales, only this time, it wouldn’t divide it between two EA titles, but with a competitor.
In the end, only time will tell what happens for EA with the release of two major titles so close to a major competitor. We will have to wait and see how gamers react and then decide if what EA did ended up being a genius move, or if they fall flat on their face.
Let us know in the comments below what game you will be picking up on or did pick up on release and why; Battlefield 1, Titanfall 2, or Call of Duty: Infinite Warfare.