A Dead Rising 4 promotional email was sent out to email subscribers today, but the email spelling came across as sounding like a racial slur rather than the zombie sound they were going for. Here’s a look at the email message image.
Larry Hryb has now apologized to anyone who was offended by the email, which was obviously just a bad use of words rather than anything intentional.
Today we sent a DR4 email where a zombie roar was interpreted by many as a racial slur. We apologize and promise to do better next time.
— / Larry Hryb / + 1m (@majornelson) November 22, 2016