Today we received a big announcement by the Head of Xbox – Phil Spencer. We found out today that in spring we will be receiving an Xbox Game Pass. If you don’t know what the Xbox Game Pass will do by now, it will be a subscription which will allow you unlimited access to games whilst your subscription is active, much like EA Access for that matter. The Xbox Game Pass sounds like it could be a really smart idea, having hundreds of games free for just a small monthly fee (no yearly fee has been announced as of yet). However, it might not be as smart as it seems, as it could turn out to be a failure instead of a success. So here is five reasons why the Xbox Game Pass could be a failure.
1. Too Expensive
The Xbox Game Pass could be a failure if the price for the subscription fee is too high. If a price tag/fee is too high, it will turn people away, and if it turns people away then it will cause it too be failure since it won’t be making Microsoft no money. Currently, the price/fee is at $9.99/£7.99 a month and people are already slightly turned away. Most people think that this is too high, however others think it is a great price for what the service will offer us, but it will all come down to what they offer us each month within the service as to whether it is worth it.
2. The Variety And Choice Of Games
I think that the variety of games they put in the service and the choice of games they give us will strongly decide on whether the Xbox Game Pass will succeed or fail. Xbox need to be wise with the games that they will give us within the subscription because no one is going to want to pay a monthly fee for a game which they might have got for free a few months ago with Games with Gold. Doing that would not be a smart idea from Xbox which means that they need to be smart with their choices. Giving people big AAA titles will entice people to purchase the membership. However, if Xbox don’t offer the best games, the it isn’t going to make people want to buy the subscription and will cause the service to fail.
3. Games Rotating In And Out Of The Service.
One of the things that Xbox is thinking of doing with the service is to make it so that there will always be a new set of games each month in the service. They will do this by taking out games that were in the program and adding in new games. This means that we won’t see most games for more than a month since they will be rotated out of the service. This can cause the service to fail because if there’s a game which people want to play and it is removed from the service for the following month, it might encourage people to not renew their membership. However this can be easily prevented by keeping in the big titles and only rotating the smaller titles.
4. People Might Wait Until A Certain Game Is In The Service
The idea behind Xbox adding games to the service as time goes on is good, but people might start relying on this too much. If people start to rely on the service to play a game, they could be waiting a long time. This will cause the service to fail because if people are waiting for a certain game to be added, they could be waiting a long time. Which will mean that the service won’t be making Xbox any money, and if it isn’t making any money then it will be pointless to keep it running.
5. Devalues Games
Like many who subscribe to EA Access, people will just wait for Microsoft to add their first party titles to the service rather than buy the title at launch for $60. EA Access has added games to the service that have only been out for 7 months before, and Microsoft will eventually add their own titles to pad the titles up. If people realize that they will get it with the service eventually then they can wait rather than pay at launch and save money but this will cause Microsoft to have decreased sales for their games.
Also when I say devalue, I also mean the trade in price for the titles. Once a game becomes part of the service it’s going to be worth nothing so some of the games you own right now that you thought was still worth $5-$10 will now be worth almost nothing once it hits the service.
Those are the five biggest reasons why I think the Xbox Game Pass could be a failure, but it might be the most successful service we have seen so far on current gen consoles that relates to games. Let us know down in the comments below what you think about the Xbox Game Pass and whether you think it will or won’t be a failure.