Why It’s No Surprise Nintendo’s 20 Million Goal for the Switch is a Reality

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In 2006, Nintendo set out to reinvent the video game market, when they did something different than everyone else with the Nintendo Wii. A system vastly under powered for the generation against the heavyweights; the PlayStation 3 and Xbox 360. What many believed would mockery of what video games had evolved to, one that encouraged grandmas and grandpas to wiggle and waggle their controllers instead of the latter’s cutting-edge graphics. A system that developers would be challenged to develop for due to downgrading their masterpieces to meet system capabilities of Nintendo’s newest console, not to mention in some cases completely reworking engines to make games even function. The Wii was destined for failure and surely would be a console that wouldn’t see the support that would be needed to survive. Wrong.

Instead the Nintendo Wii took the market by storm; myself included. I stood there on a cold winter morning at five o’clock in the morning outside of a Circuit City, waiting. At the time, just myself and a fellow gamer a month after the Wii had released. For those that don’t remember or maybe were just too young, the scarcity of systems that we see today was nothing compared to that of the Wii. A system that had made even the least likely consumers to ever consider buying a console turn into a crazed shopping mom looking for that one item that everyone is buying for their kid at Christmas. You couldn’t find one anywhere, unless you had a beat on delivery schedules and even then, it was a crap shoot. I had just been fortunate enough to figure it out for one store. Money in hand and ready to buy, the Wii had captured me too.

Flash forward to 2017 and the Nintendo Switch was announced. While the system didn’t meet quite the same level of uncertainty, some still expected it to play second fiddle to the big two the Xbox One and PlayStation 4. Personally, it was love at first sight. A portable system that was playable on the big screen too; not to mention you didn’t miss a beat when transitioning the process of one to the other in terms of the experience. For me it was like déjà vu. The same song and dance 11 years later, there I sat on the floor of a GameStop on launch night with my ticket in hand. Except this time, I wasn’t late to the party. Instead I was going to be one of the first. And boy am I glad that I was

While it hasn’t been as scarce or hard to find, thought it did have its moments, Nintendo has done it again it appears. With the announcement by Takashi Mochizuki of the Wallstreet Journal stating, via his Twitter, that analysts are becoming increasingly confident that the Switch’s holiday sales numbers will help them achieve their fiscal year 2018 forecast of 20 million units sold. A number many thought was unrealistic, even from the inception of the initial estimations. Nintendo did what many didn’t expect and that was sell their innovative idea like gangbusters.

See Nintendo may have had a blunder with the Wii U (well not maybe they obviously did) but to say that Nintendo wouldn’t learn from their mistakes and the clock would strike midnight twice on them with the Switch was a thought process based in zero reality. Nintendo has always learned from their mistakes. Think back to what was previously named their largest failure, the Gamecube. How did they follow that up? With what was previously the fastest selling console of all time, the Wii. What did they do with this generation after flopping with the Wii U? They simply reinvented history and did it again, creating the fastest selling system, the Switch. That is why Nintendo is the king of owning their mistakes and learning from them. I applaud them for not staying stuck in convention but instead having conviction to set the trend. While it might not always work out the way that they would like, they learn from their missteps and move forward like history never even happened.

That’s why Nintendo stays relevant, and that is why they are the innovators and the kings of gaming in my book and why it is no surprise that 20 million unit sold isn’t just a pipe-dream after all. Instead they stand to challenge the other two competitors to at least consider what the next generation should actually look like. They can do this because of two simple truth about their philosophy in creating great gaming hardware. Number one, they never hesitate to challenge what people think games should be and number two, they move forward like history never happened, but they never forget that it did.

Aaron Cooley Themm
HR Professional by day, Freelance Writer and VLOGGER by night! Check out my opinion pieces at ThisGenGaming.com and while you are at it, jump to youtube.com where you can see my videos from Dumbbells and Joysticks focused on Video Games and Fitness/Nutrition. (You'll also be able to tune into the Video Game side of things on ThisGenGaming too!)
About the author

Aaron Cooley Themm

HR Professional by day, Freelance Writer and VLOGGER by night! Check out my opinion pieces at ThisGenGaming.com and while you are at it, jump to youtube.com where you can see my videos from Dumbbells and Joysticks focused on Video Games and Fitness/Nutrition. (You'll also be able to tune into the Video Game side of things on ThisGenGaming too!)
  • heavenshitman1

    One of Switch’s most valuable features has hardly been utilised yet. 8 way Local wireless.

    Wait till more Switch’s get out, ppl will start playing together and its popularity will rise again

    • J.j. Barrington

      Hard to be valuable if it’s not being used…

      • heavenshitman1

        Its not being used cause few ppl are crossing paths with them yet.

        In the old days, local multi n LAN gaming was king. Totally awesome.
        Nowadays all multi games are usually trash fests with randoms who aren’t even playing etc…, everyone whinning n moaning.

        Switch has the potential to bring back some local multi player glory i believe.
        Actually being with ppl you want to play with.
        Havin chill sessions etc..

        • J.j. Barrington

          Sounds like a lot of wishful thinking.

          • heavenshitman1

            Well when Switch sales are at 40 mil + Id expect it to become fairly common to pass a Switch user.
            Meeting hot girls at airports like Nintendo’s original marketing suggests maybe a bit rich.
            But I think ppl will get into it

          • J.j. Barrington

            Maybe it’s just my city, but no matter how popular the handheld, I haven’t gone by any significant number of owners, especially if we’re talking adults. Even when the PSP was at 80 million, when the DS was at 100+ million, there just weren’t many people on the street playing them around here.

            And I’m not talking some small time town, either; Atlanta’s a big city, with a wide swath of people of all walks.

          • J.j. Barrington

            I should add: 40 million is a decently large number for consoles, but… well, there are 328 million people here in the US alone. If every one of those Switches were sold here and only here, and only to one person, that’d represent just slightly above 12% of the population, or just over one in ten people. The largest city in the country, New York, is only a little over 2% of the population at 8.6 million. That would make it about 1 million people in NYC that would have a Switch.

            But that’s only if EVERY Switch were sold here, and people only bought one each. In reality, that 40 would be spread unevenly among some 7.7 billion people, making the odds of the average person running into a Switch owner on the street- and using it, rather than just carrying it- far more slim.

          • heavenshitman1

            I live in Australia, our population is about 24 mil.
            My capital city Adelaide, might be around 4 mil I estimste.
            And I’d suggest there are many locations around the world of similar sizes.
            How many friends you know have a PS4?
            Remember also a fairly particular demographic of age and economic status attain these devices.
            So even if the relative user base is tiny, the types of ppl that play games would in turn be closely tied to the others playing games. Going to the same relative locations, conventions, of relatively similar ages often, etc…

          • J.j. Barrington

            Adelaide’s listed at about 1.3 million people. There are a lot cities of that size around the world, but there are about 65 with triple that size.

            Most of my friends have a PS4. Then again, most of my friends are gamers and have been for the past 15+ years that I’ve known them. Or they’re friends from my time working at GameStop, or from the days when Media Play still existed and sponsored an anime club, etc. There are a couple dozen of us. Maybe about five or six of us have a Switch, primarily for the kids; my daughter in law has one, but it doesn’t leave the house. (Which is a large part of the point.)

            Yeah, gamers tend to hang out together, but that doesn’t typically translate into bringing their consoles to play together. Maybe it’s because we’re all older now, but we’re far more likely to play together online than bring our consoles out, these days.

          • heavenshitman1

            Well I’ll resign that debate to wait n see. In any case I think it’s an awesome feature and gaming would be more fun if ppl got into local multi more.
            I play online games a lot, but meeting anyone to have some whole-hearted competition is nigh on imossible.
            I bring my Switch every where I can. Work primarily, play on breaks.
            I’d local multi with ppl on any system, but in my age days of PC LAN and dragging around consoles just seems gone. Life’s too busy

  • J.j. Barrington

    Yeah, I think it IS a surprise. The fact that an analyst says he’s becoming “increasingly confident” means it wasn’t a sure thing at all.

    • JJ I agree .it wasn’t but now that they made it, it doesn’t really surprise me .However analyst have been hard on the Switch since it released. Many thought and up until recent that it was going to flop.