Why Nintendo’s Youtube Policy Might Start A Trend With Other Companies!

So for those of you who have been living under a rock for the last few years that Youtube gaming has been on the rise, it has become a big business for a lot of people and people who used to play games in their bedrooms have become big time entertainers, pretty cool right? The way it works is they play and record their gameplay with commentary and their reactions, upload it to Youtube and make money on their videos that people watch and the content producer makes their money. It has become an industry within the gaming industry and is an awesome thing.

Nintendo seem to have different ideas about this though. For some reason over the rise of Youtube gaming, Nintendo have come out publicly and said things to the effect of “these Youtubers are making money off of our games and we don’t like that”. Now, obviously the folks over at Nintendo don’t seem to understand fair-use policies in place to protect copyrights and how this clearly is not an infringement. These Youtubers are not in the wrong for making money from their videos as long as they add something to the gameplay.

So to the point, Nintendo have decided to take the revenue from these videos, some of which are very successful and these people need for their livelihood. This is plainly not okay. Other companies such as Activision, EA and Ubisoft have come out and said that they will not be flagging peoples videos for uploading their games seeing the value in having big Youtubers talk about their game and getting their viewers hyped up about their new games. But what if this were to change?

We’ve already seen some pretty terrible trends in the gaming industry over the past 3 or 4 years including DLC being fully made and readied, just to be shipped on disc, games being completed, then cut up and re-sold as DLC meaning the base game is only half of the content it should be. We’ve also recently seen micro-transactions creeping up in almost every triple A game. The first big game in my head was the FIFA series, buying packs with real money for better players. Then we see customisation packs added to games like Call of Duty, followed by the inevitable battlepacks in Battlefield to the advanced supply drops in Advanced Warfare just recently released. The problem with all of the above trends is two-fold. They are not necessary for the game to make money, and with some of the games such as FIFA and Call of Duty it is clear to see that it is greed. The other thing is that it is incredibly anti-consumer. It is effectively pay-to-win, which is the worst thing that can creep into triple A games and will destroy them.

Now that was a pretty huge tangent, but there are huge similarities between those trends and what Nintendo is doing to Youtubers. Their Youtube policy is anti-consumer and just not necessary. It is a big middle-finger to those who wholeheartedly support your game by doing let’s plays, reviews and showing people how much fun the game is. The issue is, we’ve seen companies like EA and Activision introduce anti-consumer measures into their games before, what is to stop them from taking a piece of the ever growing pie of Youtube gaming. Now I hope that these companies will continue to see sense and see how much this is blowing up in the face of Nintendo as well as how it allows their game to grow audiences that might never have given it the chance before.

To conclude, we’ve all seen how popular the Youtube gaming space has and still is becoming. We’ve also seen a struggling Nintendo, grasping at straws, taking money out of the pockets of people who support the company and their games so strongly. Let’s hope what we don’t see from the future is some of the bigger companies who have already adopted some of the most detrimental systems in gaming snatching income from Youtube gamers and content producers, making it once again a freelance site, where the quality of the content will go down, and quite possibly dragging the industry right down with it.

What do you guys think? Are Nintendo right to be taking money from these people who do Youtube as a full-time job? Or do you agree that it is a horrible business practice and hope they see the light? Let us know down in the comments!

Have your say!

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  1. You know it’s really easy to criticize this kind of thing when you don’t actually have the talent to create a video game or other forms of art. 🙂 Now sure the videos take talent too, I am not diminishing that. It definitely takes less talent to sit there and talk about it than it does to create the game in the first place (which requires a very large team, which is generally very expensive). Nintendo clearly has a right to dictate how their intellectual property is used. Copyright laws should be taught at the elementary level with the current climate on the internet.

    IMHO content creators these days are far too liberal with their art. So overall it devalues all art. People copy and paste articles wholesale to forums, negating traffic to the original content creator. People post comics from independent artists on IMGUR without even linking to the original material. There just seems to be a total lack of consideration for artists and their time within the internet.

    40% does seem to be a tad steep, but honestly I don’t think it’s really that outlandish for Nintendo to respect the value of their IPs and ask their users to do the same thing. The way the program is set up seems like a total pain in the arse. No reason why YouTube doesn’t have a revenue sharing program set up behind the scenes that kicked in automatically.

    • You make good points Darth, and I originally agreed with the article! XD

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