We’ve all seen it, “exclusive content coming first to X console”. We see it now with Call of Duty exclusivity being bought by Playstation, giving all PS4 owners all DLC a month before Xbox players get access to it. It’s debatable whether or not this is a good idea for gaming, as it can leave some customers feeling left behind when no one cares about the new content as it’s been out for a month, but it can give the other console a leg up in terms of sales if they decide to push the right game. So the real question is… What if the next Call of Duty came out exclusively on Playstation for a month before Xbox players even got access to it?
Well the real answer is quite simple. There would probably be an increase in sales of that platform due to people who are hardcore fans of the series wanting access to the game as soon as possible. I know for sure that we would see all of the fans of Call of Duty as an eSport switch instantly to the console with the exclusivity deal to gain as much of an advantage as possible. Having said that, we’d also see a huge amount of outrage in the community, more so than we have seen recently with the announcement that Rise of the Tomb Raider will be an exclusive for Xbox One owners for a year, because it is such a huge game that generates a lot of interest and not having access to it leaves you at a clear disadvantage.
I’m sure both Microsoft and Sony would love to grab a game like GTA 6 and say “exclusively on our system for a month”, but the real issue would be just how much budget would each company be willing to commit to that endeavour? The thing about big game launches like Call of Duty, Destiny and Grand Theft Auto is that a lot of their sales are made on a spur of the moment decision of “I want this game”. There may well be a portion of gamers who have to wait, who will treat the game like an exclusive to the other platform and just spend their money on something they can enjoy right away. This leads to a possible decrease in overall sales for the game, which Microsoft or Sony would have to account for. Thing is, we’ve just seen Microsoft spend (at least) 10 million dollars on a years exclusivity of Tomb Raider, a game which isn’t going to be huge in the grand scheme of things, and no doubt even though a Call of Duty or Grand Theft Auto is a bigger game, 1 month of exclusivity would cost a lot less.
I think what it really comes down to is the risk vs reward for these companies. Yes, they can make their console the place to play one of these big games, but are they really willing to throw consumers money at these endeavours rather than bettering their systems overall and making it the best place to play multiplatform games regardless? In my personal opinion, it would be a mistake for Microsoft or Sony to do this as it isn’t a direct benefit to their customers paying for Xbox Live Gold and Playstation Plus, and all it does, much like the Tomb Raider exclusivity, is bar off gamers on other platforms who would love to experience these games when they’re at their hottest.
Do you think it would be a good idea for these companies? Would a month or two of exclusivity make one console a more attractive place to play for you? Leave us your comments and thoughts down below!