Pokemon GO is Making “Unprecedented” Revenue Per User; Now More Than Candy Crush Saga

Pokemon GO is like something in a dream (at least a dream for Nintendo’s CEO). It has taken the world by storm and has now achieved yet another impressive feat in the short time that its success has exploded. Pokémon Go is a free-to-play location-based augmented reality mobile game developed by Niantic and published by The Pokémon Company.]

As the inventor of smash-hit game Draw Something points out, Pokémon GO’s success is unusual because the game’s virality is driven by old fashioned word of mouth. Unlike Draw Something or Words with Friends, there is no pressure to find or invite friends. Without this social tie within the game, it’s possible that retention could drop as the gameplay gets monotonous.

But for now that’s just (informed) speculation.

Pokémon GO: Gotta cash ‘em all

When talking about Pokémon GO it’s hard not to resort to hyperbole. The game’s ability to make money is no exception. We estimate Pokémon GO’s average revenue per daily active user (ARPDAU) at around $0.25. This is twice the average for casual games, and higher than even the famously profitable Candy Crush Saga. That is incredible.

The great news for players is that a profitable game means a great business case for investing in new content (new Pokemon?) and features (player v player battles?) to keep players engaged.

Note: Data is based on estimates from SurveyMonkey Intelligence.


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