As of June 2016 data, the winning streak for the PS4 has been going on since November 2015. Sony had a massively successful holiday and their first half of 2016 showed no signs of slowing down…until now.
The Xbox One was the best-selling console in July according to NPD and as reported via Twitter by Aaron Greenberg, Head of Xbox games marketing at Microsoft.
— Aaron Greenberg 🙅🏼♂️❎ (@aarongreenberg) August 11, 2016
“We’re honored that Xbox One was the best-selling console in the U.S. in July, and that total gaming hours on Xbox consoles globally were up 18 percent over last year, reaching 1.55 billion hours,” Xbox marketing boss Mike Nichols said in a statement provided to GamesBeat.
“These results followed an exciting E3 where we showcased an exceptional lineup of new games, new devices and enhancements to Xbox Live shipping to Xbox fans over the next year,” said Nichols. “One of the most highly anticipated products showcased at E3 was the new Xbox One S, which supports High Dynamic Range gaming and video, 4K Ultra HD Blu-ray movies, 4K Ultra HD video streaming and a sleek new design that is 40 percent smaller. Following its release last week, the 2TB launch edition of Xbox One S sold out in the U.K. and is nearly sold out in the U.S. Later this month on August 23, we will launch 500GB and 1TB options for Xbox One S at $299 and $349, respectively. We’re excited about all the fun gamers are having on Xbox One and all the new releases we’ll be bringing them this holiday.”