Hot on the heels of an NPD victory in July 2016, reports have emerged from video game analyst Daniel Ahmad that Xbox One also won the August 2016 NPD. Further, it was incidentally the Xbox One’s best August to date and bested the PS4 once again. For the meantime, we don’t have exact data but here’s the tweet from Daniel Ahmad:
August was a good month for XB1 in the U.S.
Xbox One S launch = biggest August ever for XB1.
Sold more than PS4 pic.twitter.com/4t4uGD5oNP
— Daniel Ahmad (@ZhugeEX) September 8, 2016
The news was also confirmed by Microsoft’s own Aaron Greenberg:
— Aaron Greenberg 🙅🏼♂️❎ (@aarongreenberg) September 8, 2016
CosmicQueso also reported on NeoGAF that it was Microsoft’s best hardware NPD since 2011: “Biggest August for X HW since 2011″
Microsoft provided the following statement from Xbox marketing boss Mike Nichols:
“Thanks to our fans and their excitement for new Xbox One games and the recently launched Xbox One S — which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming, and HDR for video and gaming — Xbox One was the best-selling console in the U.S. in August, according to NPD Group. In addition, we continue to see strong engagement on Xbox Live — the fastest, most reliable gaming network — with total global gaming hours on Xbox One consoles increasing 42 percent year-over-year. We’ve also received an incredible response to Xbox Design Lab, which saw millions of visits to the site and hundreds of thousands of designs created by fans. We’re excited to launch Clubs and Looking for Group on Xbox Live broadly this holiday alongside some of our biggest titles for the year, including ReCore, Forza Horizon 3, Gears of War 4 and Dead Rising 4.”