Fiesta Bowl Now Renamed PlayStation Fiesta Bowl In New Advertising Deal

It has been officially announced today that Fiesta Bowl will team up with PlayStation as it’s new Sponsor starting on December 31st 2016. Here is what was said in the press release.

As part of an agreement with ESPN, the Fiesta Bowl has named PlayStation® its new title sponsor. This year, the PlayStation Fiesta Bowl will be a College Football Playoff (CFP) Semifinal game played Saturday, December 31, at University of Phoenix Stadium in Glendale, Ariz.

“The Fiesta Bowl is pleased to partner with PlayStation to present this year’s PlayStation Fiesta Bowl,” said Mike Nealy, Fiesta Bowl Executive Director. “PlayStation’s commitment to creating unique and exciting experiences matches our desire to deliver one-of-a-kind events to fans each year.”

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