With the latest news about Microsofts recently cancelled exclusive “Scalebound” many wonder what Microsoft is actually going to do. Well they still have at least one hidden treasure that could possibly keep them alive this year. That being said, Sea of Thieves does look quite intriguing. The original reveal of the game happened at last years E3, during Microsofts show. Its saturated environment brought life to its cartoon art style. The main focus presented was getting the chance to travel on the sea as a pirate searching for treasure. This will be accompanied with the ability to explore and play with friends while fighting other pirates as well.
With what has been presented, it seems this game could possible save Microsoft, from the lack of exclusives on their console. It is coming to PC, but seems that the chance to present this as a major selling point of the Xbox One is important and could drawn in new gamers to their console. Already drawing in massive amounts of support for the private technical alpha back from December of last year. Although Microsoft has not focused heavily on advertising the game, it still may become a great success. Thus, I believe Microsoft should change their tactics on this exclusive. Although it might not be graphical astonishing in many standards, it could be something Microsoft could use as advertising for their Project Scorpio.
Its all something that should be taking into consideration. Even not being advertised for the Scorpio, they need to boost up the public eye by using Sea of Thieves as primary console seller for this year. Looking at statements from Microsoft, it must be noted that Gears of War, nor Halo will be something Microsoft will presented this year as something to get console sales moving. With the big franchises that Microsoft is know for not hitting the selfs this year, something needs to take such place. Sea of Thieves is perfect for such a position. For starters, it is something different for Microsoft. This game will give a new mix of life to their consoles and PC. Having the same thing each year will result in lower sales, from new consumers.
Seeing that although Sea of Thieves is not your average game will show Microsoft supports diversity for its players. In a sense they need to change their marketing method, from being the most powerful to being someone who cares more about gameplay rather than graphical fidelity. Such methods could boost console sales and result in a better year for Microsoft. With the lost of Scalebound, they really don’t have much to pull consumers to their console.
This is why Playstation 4 sales have been exceeding in the past months with Sonys exclusive “Horizon Zero Dawn” becoming closer to release. Lets hope that Microsoft will come to their right minds and present a new method to marketing their much needed exclusives, such as Sea of Thieves as one. From the gameplay presented, to the intriguing art style, its shaping up to be a hidden treasure that Microsoft is is stashing away. Its one of the games that you must keep a close eye on. Until then, only time will tell what Microsoft has in store.