For most individuals, a car is the second most costly item they will ever purchase after a home, which is why automotive firms work so hard to create the correct brand image and messaging. It’s a protracted game, with brands developing their personalities over years of narrative and community building.
Harley-Davidson motorcycles are a fantastic illustration of the latter. The Harley Owners Group (HOG), a network of Harley-Davidson owners, was founded in 1983 as part of a drive to dissociate itself from historical links with biker gangs.
Nearly 40 years later, the HOG has over a million members in over 25 countries and has been instrumental in reviving the brand. Many car firms are struggling in today’s fast-paced, digitally-driven environment. So, to bring their brands before consumers, they engage in gaming, entertainment and other attractions of consumers.
Today, there are automobile companies that feature their brands on certain video games to gain a competitive edge and increase visibility. These games are available on popular online platforms like Glassi casino and mobile apps as they attract players who fall in love with auto brands featured in the game. To date, Ford and Chevrolet are the biggest auto brands with the most cars featured in video games and it has contributed to more sales and brand visibility.
How Gaming Has Influenced Auto Brand So Far
Jaguar, a luxury vehicle manufacturer, is an excellent example of a company that has harnessed the potential of games to convey its narrative. At motor events across the world, it has devised an interactive experience called Catwalk that lets customers connect with its brand icon, the Jaguar.
It involves a computer-generated (CG) jaguar that uses AI gesture recognition technology to react in real-time to what the audience does. The CG jaguar is designed to respond to claps, raised hands, and other motions, ending in an AR (Augmented Reality) scenario in which the Jaguar bursts through the screen and appears next to the person interacting with the experience. Jaguar also launched a smartphone game called ADAS as part of a separate campaign.
Land Rover adapted author William Boyd’s story about a young man’s adventure driving a Land Rover Defender from London to Scotland into a multi-sensory experience on Tumblr, complete with text, graphics, sound and video, and the Land Rover brand prominently but subtly featured throughout.
Gaming and Auto Branda- Establishing A Connection
Other brands have gone even further, integrating themselves into popular games to establish a connection with gamers. Gameloft, a famous video game publisher recently teamed with Lamborghini, a luxury vehicle manufacturer.
The brand’s goal was to appeal to a younger demographic. To do so, they designed a Lamborghini-branded ‘Virtual to Reality’ experience within our Asphalt 9: Legends racing game. Players will be able to drive Lamborghini’s super-premium and opulent rare supercar, the Essenza SCV12, for the first time in the game.
It’s the most powerful, naturally-aspirated 12-cylinder car ever, capable of outputting over 830 hp, and extremely rare – only 40 were made. Developed by Lamborghini Squadra Corse and designed by Lamborghini Centro Stile, it’s the most powerful, naturally-aspirated 12-cylinder car ever, capable of outputting over 830 hp, and extremely rare – only 40 were ever made. Three qualifying rounds, one playoff, and a final make up the “Lamborghini Essenza SCV12 Challenge.”
Michelin and Universal Pictures are two such companies that have used the Asphalt game series as a promotional platform. Michelin worked with Gameloft to give a branded Michelin booster in the game to users in Thailand. The booster enabled gamers to access higher performance and during the duration of the campaign, 2m branded boosters were activated by over 600,000 players. Universal Pictures Mexico worked with Gameloft for a Special Ops campaign within Asphalt 8: Airborne to promote the release of Fast & Furious 9 (F9) (F9). The native ad campaign allowed gamers to race two iconic automobiles from the film – the Dodge Challenger and the Ford Mustang Shelby – as well as purchase movie tickets from within the game.
There are numerous ways to communicate a brand’s narrative if it uses gamification to help them reach new consumers. Branded boosters, such as the Michelin example, mini-games, Augmented Reality, Virtual Reality, and native ad placements, where the brand’s emblem shows in the game environment, such as on one of the virtual billboards on the race’s streets.
To make gamification a success, aim to develop an experience that echoes the brand’s vision and values, encourages sharing and competition, and is most importantly, enjoyable. Your gaming partner should be able to advise you and assist you in creating the most successful gaming experience possible. When used correctly, games may be an excellent car marketing tool.
Android Most Compatible Car-Racing Games
We enjoy playing racing and car games, whether we are young or elderly. Extra features are constantly desired by the most irrational game fans. As a result, some of them make gaming more enjoyable by using a controller, virtual reality, or a joystick. Android users prefer to play free APK games that enable controllers, while iOS users prefer to play iOS games that support controllers. Below are examples of controller-supported top android games.
- Hill Climb Racing
- Asphalt 8: Airborne
- Beach Buggy Racing
- Asphalt 9
- Asphalt Xtreme
- Horizon Chase – World Tour
- Assoluto Racing
- Crazy Taxi Classic
- Riptide GP: Renegade
- Grid: Autosport